Rumours that private equity firm CVC Capital Partners is exploring a deal for ITV with a European broadcaster sent shares soaring.
ITV has traditionally relied on huge advertising revenue.
Yet an ageing audience and less reliable advertisers has seen share values plummet 42% in three years.
This has left ITV, which has also been rocked by scandal, with an uncertain future.
Depressed
This story is from the November 26, 2024 edition of Daily Express.
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This story is from the November 26, 2024 edition of Daily Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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