FRUIT-flavoured beers are going down a bomb with Brits.Drinkers are loving ales that taste of anything from strawberry to mango.And they have made the UK the European "capital" of tangy tipples.More than 44% of British drinkers now prefer a sweet beer over a traditional bitter one, compared to 22% in France and 31% in Germany.Folk aged 25 to 34 are most likely to have tried a flavoured pint, with demand up 30% in five years.Only Canada's flavoured ale market has grown faster with a 48% surge, says Synergy Flavours.The manufacturer of essences and extracts for the global food and drink industry said more than a fifth of new beers in Europe since 2019 were flavoured.Mango, tropical, citrus and raspberry were the most popular, followed by pineapple, guava, lime, strawberry and lemon.Paola Bassi, from Synergy Flavours Europe, said: "Flavours like mandarin, lime, orange and grapefruit can complement the bitterness in beer."The under-35s, who are already buying flavoured beers more than the overall population, will be a key driver in the category's growth."Catering to their flavour demands will be key for those brands wanting to gain market share."

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.