HUMANS need to pay more attention to robots' feelings, boffins claim.Experts have called for people to avoid demonising Artificial Intelligence to help prepare us for their growing role. They have even penned an essay called "Taking AI Welfare Seriously".Jonathan Birch, a co-author of the paper from the London School of Economics, said: "A few years ago I was as sceptical as anyone else about the idea of AI achieving sentience (experiencing feelings) in the near future."The evidence has now forced me to take the possibility seriously." Jeff Sebo, of New York University, said if we don't take the issue seriously we risk introducing "a lot more suffering and frustration into the world".He added: "The systems are becoming more complex and starting to reveal flickers of features associated with consciousness." With the likes of Robby the Robot, right, having taken Hollywood by storm in the 50s, Mr Sebo is calling for tech firms to address their gizmos' ability to have feelings and sensations.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.