BOOMING stout sales are reviving Britain's struggling pub trade as "splitting the G" becomes an online trend.Demand for the drink has soared by 20.6%, with Guinness makers Diageo being forced to ration kegs following "exceptional demand" And drinkers visiting The Old Ivy House in London must buy two other drinks before they are entitled to a pint of the black stuff.The online challenge sees drinkers try taking a big enough first mouthful of the stout so the level comes to halfway down the G in the word Guinness on the glass.Sales of the Irish tipple are well ahead of overall draught beer sales, which are up by around 2%.It's the sign of a turnaround for pubs after years of decline, said analysts Oxford Partnership.Pub app MiXR said December bookings were 14% up on last year - partially due to the upcoming Tyson Fury v Oleksandr Usyk bout.Rachel Weller, of CGA by NIQ, said pubs will "end 2024 on a high"

Split the G to save our pubs

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