BRITS are a nation of wine bluffs - with thousands left red-faced for using the wrong terminology.Around 42% describe themselves as a "wine lover" - but most don't know their terroirs from their tannins, findings show.Some 52% are baffled by the terms used in wine making, with "terroirs" named as the top phrase leaving booze lovers confused. One in 20 believed it meant "terribly good", when it refers to the environmental conditions which affect the taste.The study, by Aussie wine brand CTZN, revealed other terms that left Brits confused include "caudalie" - how long the taste stays on the palate - and "enology" - the science of wine-making.Now, CTZN has launched SOM, an Al-powered virtual sommelier to help people get a better "understanding of the wine in their glass." Oliver Hoey, inset, from CTZN, said: "Brits love ne, but want the confidence to talk about it more."

Wine bluffs

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