Over in Paris, LVMH is sponsoring the Olympics — where the medals will be presented on Louis Vuitton trays and the French team will wear kit created by Stéphane Ashpool, the designer behind cult streetwear brand Pigalle. Meanwhile our very own (hey) Jude Bellingham is fronting for Skims and Burberry has signed up Phil Foden, Eberechi Eze and Bukayo Saka.
Unsurprisingly, our favourite department store is all over the sportif mood. Selfridges has long had a knack for a themed takeover, but after its inspired Joke Shop project the Oxford Street stalwart has pulled out all the stops for the Sportopia initiative.
This story is from the July 10, 2024 edition of Evening Standard.
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This story is from the July 10, 2024 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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