In the age of data-driven decision-making, they find themselves leveraging artificial intelligence (AI) instead.
"The key lies in treating AI as more than just a tool—but as a strategic asset," says Satish HC, executive vice-president & chief delivery officer, Infosys. In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers. Excerpts:
What tangible benefits does AI bring to the CMO?
For CMOs, the outcomes are clear—more effective strategies, faster delivery, greater customer satisfaction, a competitive edge, and improved ROI with reduced marketing inefficiencies. AI empowers marketers to shift from reactive to predictive strategies, helping them stay ahead in an increasingly competitive landscape.
How can organisations convert that speed into customer value?
Speed is a big advantage of AI, but the real value emerges only when it is closely aligned with a business's strategic priorities. When executed effectively with robust governance and quality data—you achieve results that deliver substantive business impact.
This story is from the January 01, 2025 edition of Financial Express Ahmedabad.
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This story is from the January 01, 2025 edition of Financial Express Ahmedabad.
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emissary he had deployed. Although sceptical, I bounded off to North Block and was ushered in. It was my first official meeting with the FM. I conveyed the request, not a direction, of the prime minister. Dr Singh was puzzled — I could see that on his face — by the message or, perhaps, the messenger. He listened politely and told me that the second step had already been taken within minutes of the markets opening at 10 am.
