We can now observe food cultures develop in real time, shaped by migration and internet connectivity. The old model of chasing cultural cachet by travelling to specific destinations for "authentic" local cuisine is fading fast, worn down by streaming food documentaries, algorithm-driven Instagram recommendations that expose every hidden gem and the democratisation of travel through budget flights and Airbnbs. With global foods more accessible than ever, the real cutting edge of culinary exploration lies not in destination travelling but in the next wave of third-culture cuisines at the intersections of tradition, immigration and diaspora.
Food tourism as we've known it has become a victim of its own success. You no longer need to visit Paris for macarons from Ladurée when you can find them at shops in major US cities or have them delivered to your home via Goldbelly, a service that specialises in iconic restaurant dishes and regional specialties. Even Tokyo's Tsukiji market experience has gone global: The chefs at Masa in New York and Sushi Zo in Los Angeles have told me that the same fish being auctioned in the famous bazaar arrives daily in their restaurants.
This story is from the January 05, 2025 edition of Financial Express Ahmedabad.
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This story is from the January 05, 2025 edition of Financial Express Ahmedabad.
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