'It's about creating timeless content, not chasing trends'
Financial Express Chennai|January 05, 2025
HERITAGE STORYTELLER & PHOTOGRAPHER
Garima Sadhwani

Heritage storyteller and photographer Maroof Umar, better known as Maroof Culmen, with a community of 520,000 followers (and growing) on Instagram, has almost become synonymous with the culture of Lucknow. In a conversation with Garima Sadhwani, he talks about his creative process, the language of aesthetics, and his love for Awadh. Edited excerpts:

Your content showcasing Awadh's heritage is an inspiration to many folks on the internet, but what inspired you to start documenting these stories, monuments, and traditions?

My inspiration stems from the childhood stories my mother used to tell me, weaving intricate tales of Lucknow's history and culture. Those stories shaped my perspective and instilled in me a deep love for the city and its heritage. Awadh, with its unparalleled blend of Ganga-Jamuni tehzeeb, its architectural marvels, its food, and its people, feels like a living museum. The charm of capturing stories from this region lies in its unassuming beauty and its ability to keep surprising you. Every corner has a tale waiting to be told.

Your videos often show us the history and story behind the food, textiles, and monuments we're so used to seeing around us. What's the process of crafting these videos like? Does a lot of research go behind them?

This story is from the January 05, 2025 edition of Financial Express Chennai.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 05, 2025 edition of Financial Express Chennai.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FINANCIAL EXPRESS CHENNAIView All
Financial Express Chennai

Israel-Hezbollah Truce Set to Extend Beyond Next Week

The ceasefire agreement that paused the war between Israel and the Hezbollah militia in Lebanon will likely be extended when it expires next week, according to several people familiar with the matter.

time-read
1 min  |
January 23, 2025
Financial Express Chennai

Govt to seek views on making auto expo annual affair

BHARAT MOBILITY GLOBAL Expo 2025 came to a close on Wednesday after witnessing around 200 product unveils across automotive, components and technology, with the government planning to seek industry views to make it an annual affair.

time-read
1 min  |
January 23, 2025
Financial Express Chennai

India's 'year of reforms' in defence

A close engagement between the private industry and govt is critical to achieve a robust policy along with adequate budgetary allocations in 2025

time-read
3 mins  |
January 23, 2025
Financial Express Chennai

In message to China, Quad talks of open Indo-Pacific

Newly appointed US secretary of state Marco Rubio raised the issue of \"irregular immigration\" in his very first meeting with external affairs minister S Jaishankar in Washington DC on Wednesday.

time-read
3 mins  |
January 23, 2025
Financial Express Chennai

Stargate: A Wake-Up Call for India to Act Fast on AI Autonomy

US President Donald Trump's announcement of the $500-billion Stargate project to build AI infrastructure is, experts say, a wake-up call for India to urgently advance its efforts toward achieving self-reliance in the artificial intelligence (AI) sector.

time-read
2 mins  |
January 23, 2025
Financial Express Chennai

Interest rate cut will spur demand for home loans

An interest rate cut will spur demand for home loans, Girish Kousgi, managing director and CEO, PNB Housing Finance, tells Anupreksha Jain.

time-read
1 min  |
January 23, 2025
Financial Express Chennai

Court Acquits Khaleda Zia in 10-Year-Old Sabotage Case

A court in Bangladesh acquitted BNP Chairperson and former prime minister Khaleda Zia on Wednesday in a sabotage case filed in the southeastern Cumilla district 10 years ago.

time-read
1 min  |
January 23, 2025
Financial Express Chennai

HUL profit rises by 19.5% on Pureit sale

THE NET PROFIT (excluding the exceptional item) stood at ₹2,492 crore, down 1.07% compared to last year.

time-read
1 min  |
January 23, 2025
Financial Express Chennai

H-1Bs fill key skills gap: Nasscom

REDUCING RELIANCE

time-read
2 mins  |
January 23, 2025
Financial Express Chennai

Food, fertiliser and LPG subsidies may be raised

The government is likely to raise spending on food, fertiliser, and cooking gas subsidies to ₹4.1 lakh crore in the next fiscal year, sources said, a moderate 8% year-on-year increase to cover higher food and energy costs.

time-read
1 min  |
January 23, 2025