Learning company Pearson has started using artificial intelligence (AI) to translate some of its international blockbuster titles into Indian languages."India is Pearson's largest higher education market after the US and Canada, and we are doubling down on our investment here," said Ebrahim Matthews, senior VP, International Higher Education, Pearson. Recently in India to forge new partnerships with edtech companies and educational institutions, he told FE's Vikram Chaudhary that, using the power of AI and partnerships, Pearson is making global books more suited to the Indian market, both in terms of context and content. Excerpts:Why are you using GenAI to translate Pearson's global books into Indian languages?We are not simply translating books using AI, but are making these more suitable for Indian readers. For example, Marketing Management by Kotler is a gold standard in management studies, and the newest edition we have released includes references from India – such as the case study of Nestle's Maggi in India, and how they brought back the brand after the noodle fiasco in 2015-16. We have also worked on how Mercedes-Benz India used 'Retail of the Future' strategy to increase car sales.But translations are also happening. We are working on translating Conceptual Physics – one of the world's most revered titles – into Indian languages.

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