'Consumers prioritise value, want devices tailored to their needs'
Financial Express Delhi|December 23, 2024
applications like graphic design. AI-driven technologies are also gaining traction. Consumers increasingly seek AI features in devices, such as BenQ's upcoming home projectors with AI Cinema, which use advanced algorithms and a camera to optimise content dynamically based on room lighting conditions.
JEFFREY LIANG, PRESIDENT, BENQ ASIA PACIFIC

BenQ, one of Taiwan's biggest electronics firms, sees immense scope for its monitors, projectors, and education-focused flat panels in India.

The company believes that rapid advancements in computing power and AI algorithms will enable innovative features that dramatically enhance the user experience across its portfolio, from home entertainment to commercial applications.

In this interview, Jeffrey Liang, president of BenQ Asia Pacific region, speaks to Sudhir Chowdhary about his key priorities and the growth opportunities the Indian market offers.

Excerpts:

How do you see the Indian consumer electronics space evolving?

This story is from the December 23, 2024 edition of Financial Express Delhi.

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This story is from the December 23, 2024 edition of Financial Express Delhi.

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