Chief marketing officers (CMOs) are no longer shooting in the dark when it comes to understanding consumer behaviour, preferences, and market trends. In the age of data-driven decision-making, they find themselves leveraging artificial intelligence (AI) instead. "The key lies in treating AI as more than just a tool – but as a strategic asset," says Satish HC, executive vice-president & chief delivery officer, Infosys. In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers. Excerpts:
This story is from the January 01, 2025 edition of Financial Express Kochi.
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This story is from the January 01, 2025 edition of Financial Express Kochi.
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