<p>It is important for me that advertisements communicate the sentiment of the brand, connect with consumers and create a long-lasting impact. The one I found impressive was the Google Pixel ad 'Diwali Shopping With Dadi', that brings together culture, generational bonds, technology and the joy of shopping during Diwali, quite flawlessly. It not only celebrates the tradition of shopping during Diwali as a vibrant virtual carnival (mela), but also throws light on the cultural ethos of the country where a grandmother and granddaughter set out to find a new version of the former's traditional footwear (juttis). What makes the ad unique is that it strolls through the lively chaos of a traditional fairground, navigating the efficiency of an online marketplace, bringing technology and the Indian value system together.</p><p>Emotionally resonant, the ad immerses viewers in the vibrant energy of Diwali. The radiant colours, heartfelt laughter, and intimate moments blend nostalgia with a bold vision of the future, emphasising that technology enhances—not replaces—our cherished traditions.</p>

Merges chaos of mela with efficiency of online market

12,2230,2069,119,3125,4929

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.