Almost every big chess player today is backed by corporates. Gukesh is sponsored by WACA (Westbridge Anand Chess Academy); grandmaster Praggnanandhaa is backed by Adani and IOCL; Vidit Gujrathi is backed by Ambit, Persistent and ONGC, while Aravindh Chithambaram and Nihal Sarin are supported by the Murugappa Group and Akshayakalpa respectively.
Yet mainstream endorsement deals have remained elusive. "Apart from Vishy (the first grandmaster from India, Viswanathan Anand, who was the face of NIIT for decades) nobody in chess has come close to getting brand endorsements," rues Ajimon Francis, managing director, Brand Finance India. Praggnanandhaa has been invited to "appear" in a few events but there is no word on whether they were paid appearances.
This story is from the December 14, 2024 edition of Financial Express Kochi.
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This story is from the December 14, 2024 edition of Financial Express Kochi.
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