Platforms such as Moj, Josh and Chingari, which emerged after TikTok was banned in 2020, are showing signs of renewed growth.
According to a Redseer report, the sector has crossed $200 million in revenue, with significant headroom for expansion.
The platforms faced a slowdown as they struggled to scale advertising revenues and compete with global giants such as YouTube Shorts and Instagram. However, analysts now see them differentiating themselves through targeted strategies that tap into tier 3 and 4 cities and the Indian diaspora.
"Platforms like Instagram and YouTube Shorts cater to urban, globalised audiences, leaving a sizable untapped market in smaller cities. Domestic platforms are also innovating with unique monetisation models," said Anirudh A Damani, managing partner at Artha Venture Fund.
This story is from the December 12, 2024 edition of Financial Express Kolkata.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 12, 2024 edition of Financial Express Kolkata.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ICC explores two-tier Test cricket system
ICC chief Jay Shah will meet Cricket Australia chair Mike Baird and his England counterpart Richard Thompson to discuss the finer points
Top IITs see a drop in campus placements
● More students likely getting jobs independently
US set to lift curbs on Indian nuclear entities
EYEING DEEPER ENERGY TIES
Consent Manager Framework: A Key Big Tech Concern
CONSENT MANAGERS MUST meet stringent registration criteria, including being based in India with a minimum net worth of ₹2 crore and implementing robust security measures to prevent data breaches.
D-Street catches flu
HEADWINDS FOR MARKETS at the start of the year include higher US 10-year yields and a stronger dollar, the potential imposition of additional US tariffs on Asia-Pacific economies, and elevated economic policy uncertainty and geopolitical risk, Goldman Sachs strategists said in a note while trimming the MSCI Asia Pacific ex-Japan index’s target to 620 from 630, as per a Bloomberg report.
D-Street catches flu
HEADWINDS FOR MARKETS at the start of the year include higher US 10-year yields and a stronger dollar, the potential imposition of additional US tariffs on Asia-Pacific economies, and elevated economic policy uncertainty and geopolitical risk, Goldman Sachs strategists said in a note while trimming the MSCI Asia Pacific ex-Japan index's target to 620 from 630, as per a Bloomberg report.
Q-comm boost to gig worker hiring in 2025
THE HIRING BOOM will be driven by the expansion of dark stores, fuelled by new entrants and increased investments from established players.
Banks, NBFCs See Hit To...
THESE SUBSIDIARIES THEN use the data to approach the customer and offer products and services such as insurance, mutual funds, demat accounts and other related financial solutions.
Eight jawans among 9 killed in Naxal attack
IN THEIR BIGGEST strike on security forces in Chhattisgarh in two years, Naxals blew up a vehicle using an improvised explosive device weighing 60 to 70 kg, killing eight security personnel and their civilian driver in Bijapur district on Monday, police said.
Cautious Outlook for Auto Companies in Q3
• No segment shows growth except tractors
