A middle-class meltdown
Financial Express Lucknow|December 25, 2024
Economic shift, stagnating real income post Covid weigh on spending on daily items
VIVEAT SUSAN PINTO

ONCE THE BACKBONE of domestic consumption, India's middle class, which represents 31% of its population, is cutting back sharply on daily and discretionary expenditure. The warning bells were first sounded by Nestle India's chairman and MD Suresh Narayanan, a company best-known for its brand of noodles (Maggi), instant coffee (Nescafe) and chocolates (KitKat) among other products. Narayanan said that the 'middle segment' of consumers, a key category for most fast-moving consumer goods (FMCG) companies, was shrinking, resulting in diminishing fortunes for these firms.

"Earlier when there was pressure on the middle class, it would last for a quarter or so. But now, it has lasted for two to three quarters, which is worrisome," Narayanan said, after the company reported its slowest quarterly growth for the July-September period in eight years.

This story is from the December 25, 2024 edition of Financial Express Lucknow.

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This story is from the December 25, 2024 edition of Financial Express Lucknow.

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