Media's moment of reckoning: Convergence model set to be tested
Financial Express Lucknow|December 23, 2024
The year 2024 was marked by significant consolidation in the Indian media and entertainment industry.
VIVEAT SUSAN PINTO

From television to digital to cinema, rival firms merged (Jio-Star), collaborated (Dharma-Serene), or were simply acquired (ENIL bought Gaana; Amazon acquired MX Player; Saregama picked up a majority stake in Pocket Aces) as they sought to survive amid changing consumer tastes and preferences.

While 2024 saw players come together to ride out the tough times, the convergence model created by consolidation is expected to be tested in 2025, say experts, as big firms get down to doing business with advertisers, digital content creators, distribution platforms, and TV production houses. At the same time, consumers will see if getting bigger is any good for them from a content pricing perspective, and regulators will have to ensure there are no price wars in the marketplace.

This story is from the December 23, 2024 edition of Financial Express Lucknow.

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This story is from the December 23, 2024 edition of Financial Express Lucknow.

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