OMNICOM GROUP HAS struck a $13.25 billion all-stock deal to buy rival Interpublic, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.
The deal, announced on Monday, is expected to attract regulatory scrutiny as it seeks to merge the world's third-largest ad buyer, Omnicom, with the fourth-largest: Interpublic. Both firms are based in New York.
This story is from the December 10, 2024 edition of Financial Express Lucknow.
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This story is from the December 10, 2024 edition of Financial Express Lucknow.
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