THREE YEARS AGO, a line from the Allu Arjun-starrer Pushpa: The Rise went viral, forcing cine-goers to take note. "Pushpa flower nahin, fire hain" were among dialogues that scorched the box office, sparking off a trend: The rise of south films.
In the three years since the first installment of Pushpa (in December 2021), the craze for south movies has grown significantly.
In 15 days of its release on December 5, Pushpa 2 crossed the ₹1,000-crore mark in box office collections in India, with around 60% coming from the Hindi version and the rest from south Indian languages including its language of origin Telugu.
If one takes a deeper dive at the trend over the last three years, then three south films have crossed the ₹1,000-crore mark within a fortnight. This includes KGF: Chapter 2 and RRR in 2022 and Kalki 2898 AD in 2024.
2023 was a year when Bollywood struck back with Shah Rukh Khan's Pathaan and Jawan doing over ₹1,000 crore in earnings within a fortnight.
"This underscores the craze of south films in Hindi-speaking states," Komal Nahta, trade analyst, said.
Distributors and exhibitors couldn't agree more.
This story is from the December 28, 2024 edition of Financial Express Lucknow.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 28, 2024 edition of Financial Express Lucknow.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Assocham calls for eliminating coal cess
INDUSTRY BODY ASSOCHAM has pitched for the removal of coal cess stating that the move will support power-intensive industries like aluminium and maintain competitiveness of the domestic industry.
We are living in a 24x7 economy
A FEW DAYS AGO, L&T chairman SN Subrahmanyan's comments on the 90-hour work week, and \"how long can you stare at your wife\", followed by company's HR head Sonica Muraleedharan's subsequent clarificatory statement, have sparked widespread public debate.
Chennai Express charges ahead
Refined, familiar, and the fastest Creta ever produced, with more than 400 km real range
LTIMindtree hopeful of sustaining growth momentum going ahead
FY26 TO OUTPERFORM FY25, SAYS MD & CEO
Skilling shouldn't be on a budget
● Focus on women, migrant workers, infrastructure
A big display for entertainment
• A budget phone that provides a hasslefree experience
The promise and perils of agentic AI
● Guardrails are needed for its safe and responsible use
Trump Holds Victory Rally Ahead of Inauguration
Mukesh, wife Nita to attend the event
Protesters storm court after it extends Yoon's detention
HUNDREDS OF SUPPORTERS of South Korea's arrested president, Yoon Suk Yeol, stormed a court building early on Sunday after his detention was extended, smashing windows and breaking inside, an attack the country's acting leader called \"unimaginable\".
These Men in Blue break boundaries for the disabled
ON JANUARY 7 this year, a 17-member Indian cricket team was given a warm send-off for a four-nation Champion Trophy tournament in Sri Lanka.
