WE HAD A meeting with Mohan Goenka, vice chairman &amp; executive director of Emami. Key insights include—Bolt-on acquisitions (M&amp;A) will play a pivotal role in driving double-digit revenue growth, as external challenges make it difficult to maintain this pace through organic means alone. Priority will be given to reviving Kesh King and Fair &amp; Handsome through brand refreshes and extensions. Navratna is expected to maintain its growth trajectory, supported by favourable summer conditions that enhance penetration and adoption. Recovery is anticipated in international markets and digital-first brands following temporary disruptions in Q2FY25.Operating margins have been steady at 26% over the past five years, despite the rising share of organised channels and loss-making digital-first brands, underscoring the strength of Emami's portfolio. Improved profitability in these segments could further enhance margins over the medium term.A few other factors continue to impact overall performance: (i) Declining consumer loyalty towards brands. (ii) Fragmented media making it difficult to reach the end-consumer. (iii) Increased D2C competition providing multiple options to consumers. These headwinds make it difficult for the company to sustain organic double-digit growth trajectory. Further, it expects that populism (government implementing social welfare schemes) may help improve demand conditions. Emami is likely to be aggressive in pursuing inorganic opportunities. Separately, the company has been witnessing increased volatility in raw material prices over last five years. Despite these down elevators, it has been able to maintain its operating margins at 26%. It has also increased its ad spends to 18.2% in FY24. Emami expects operating margins to improve, as it continues to focus on improving profitability in the organised channels, D2C brands and international business.

Emami: Operating margins to improve

2237,591,882,241,3125,4967

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