Auto sector executives and analysts say the merger structure is likely to be in a form where individual brands would be maintained, but there would be partnerships in technology and cross-badging of products.
"This is the kind of partnership Toyota and Suzuki have forged with great success. Suzuki is strong in small cars, Toyota is in the bigger range. Cross-badging helps them, and going ahead, the two have forged alliances for EVs and batteries too. That's the way to go," an auto firm executive told FE.
This story is from the December 24, 2024 edition of Financial Express Mumbai.
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This story is from the December 24, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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