THE ADVERTISING LANDSCAPE underscores a strategic shift: consolidation and collaboration are no longer optional—they are central to thriving in an evolving marketplace. This movement reflects the intersection of client demands, technological advancements, and the need for streamlined operational efficiency.
Clients are steering the consolidation trend, prioritizing end-to-end solutions that reduce the complexity of managing multiple agencies. They demand cohesive, integrated campaigns that cut through the clutter.
This story is from the December 30, 2024 edition of Financial Express Mumbai.
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This story is from the December 30, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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