THE HONDA STORY has been as much of successes as of missed opportunities. The carmaker has become the biggest exporter to Japan – having sold more than 30,000 units of its Elevate SUV there (called the WR-V) – but, in India, sales are dropping.
Year-on-year sales have fallen 17% – from 76,387 units in January-November 2023 to just 63,047 units during the same period this year. The much-awaited made-for-India SUV, the Elevate launched in September 2023, sold 22,595 units in the first five months, but in the 11 months of this year, sales have almost halved (25,322 units).
Sales of the City dropped from 19,104 units in January-November 2023 to just 10,743 units this year, and those of the Amaze from 38,877 to just 26,982 units.
This story is from the December 16, 2024 edition of Financial Express Pune.
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This story is from the December 16, 2024 edition of Financial Express Pune.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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emissary he had deployed. Although sceptical, I bounded off to North Block and was ushered in. It was my first official meeting with the FM. I conveyed the request, not a direction, of the prime minister. Dr Singh was puzzled — I could see that on his face — by the message or, perhaps, the messenger. He listened politely and told me that the second step had already been taken within minutes of the markets opening at 10 am.
