In a slew of recent interviews to business dailies, Uday Shankar, vice chairperson of the newly formed media joint venture JioStar, said television in India isn't dead and expressed confidence in its enduring relevance. His statement comes at a time when the traditional television industry has seen declining viewership, fall in pay TV homes and muted advertising spends on the medium.
In its latest report, TAM Media's AdEx India noted a 2% decline in TV advertising volumes between January 2024 and September 2024 compared to the same period in 2023.
Lalatendu Das, CEO, Publicis Media, South Asia, said ad volumes across top 50 advertisers on general entertainment channels (GECs) have dropped 6% in 2024 compared to 2023. "There's an increase in TV households but some drop in TV viewership. Except for Maharashtra, we observe decline in GEC viewership in all other major markets," he said.
Though Uday Shankar is a staunch advocate of digital platforms, his comment on TV emanates from the fact that JioStar operates more than 100 TV channels and produces 30,000 hours of TV programming. Also, the majority of the Rs 26,000 crore combined revenue of the new entity comes from broadcast TV.
This story is from the December 20, 2024 edition of Hindustan Times Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 20, 2024 edition of Hindustan Times Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Planning to cut ineligible Ladki beneficiaries: Ajit
He was once accused of stealing credit for the Mahayuti government's flagship Ladki Bahin scheme, even calling it 'Ajitdada's Ladki Bahin Yojana' during his election campaign last year.
India Open: Axelsen, Young Reign Supreme
For many elite athletes across sports, a lot has changed since their peaking at the Paris Olympics.
J&K govt seeks spl package in Union Budget
THE J&K GOVT HAS PETITIONED FOR MORE CENTRAL FUNDS FOR PROJECTS LINKED TO AGRICULTURE, TOURISM, AND INDUSTRIES
FPI Shorts Mount as Street Awaits Trump Flux
The change of guard in America looms large over India's stock market, with foreign portfolio investors (FPI) raising bearish bets close to record levels a day ahead of Donald Trump's inauguration as the 47th President.
AI Challenge to Electoral Process
EC action on AI-generated content needs to be stringent. Mere labelling won't be enough
Today the guns in Gaza have gone silent. The road to this deal has been not easy at all, it was a long road. JOE BIDEN, US President
Palestinians burst into the streets to celebrate and return to the rubble of their bombed-out homes on Sunday after a ceasefire deal halted fighting in Gaza, and three female hostages freed by Hamas were reunited with their mothers inside Israel.
Djokovic-Alcaraz blockbuster next
Serbia's record 10-time winner faces the young Spaniard who bids to complete a career Grand Slam in the quarter-finals
Yoon's supporters riot as his detention extended
Hundreds of supporters of South Korea's arrested president, Yoon Suk-yeol, stormed a court building early on Sunday after his detention was extended, smashing windows and breaking inside, an attack the country's acting leader called \"unimaginable\".
Cops hunting for knife's missing third piece, attacker's clothes
Cops say he is a Bangladeshi national who worked in pubs and changed his name to 'Bijoy Das'
Trump 2.0: Prospects of global disruption
The world is watching nervously as the new President begins his second innings in Washington
