If there's one fashion trend that's here to stay, it is that of fashion collaborations—when two brands, usually one larger than the other, come together to create a limited-edition product or a capsule collection. The idea isn't new and can be traced back to when legendary designer Elsa Schiaparelli teamed up with surrealist artist Salvador Dalí in the 1930s, creating pieces like the Lobster Dress, but the constant fusion of often different aesthetics pushes the boundaries of fashion. Like the iconic 2004 Karl Lagerfeld x H&M collaboration that popularized the collab trend.
Among the first Indian designers to partner with an international brand was Manish Arora, who worked with Reebok in 2004. The result was a perfect marriage of high fashion and high-performance athletic wear, ensuring the international fashion industry took note of Arora's exuberance.
This story is from the December 27, 2024 edition of Mint Chennai.
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This story is from the December 27, 2024 edition of Mint Chennai.
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