It's not every day that you get to see or interact in person with Bollywood superstar and Kaun Banega Crorepati anchor Amitabh Bachchan. But if you visit the Juhu branch of IDFC FIRST Bank in Mumbai, you can engage with an artificial intelligence (AI)-powered holographic avatar of the veteran actor, who is the bank's brand ambassador.
Developed in partnership with Ikonz Studios, the Holographic Extended Reality (HXR) device offers the bank's customers an opportunity to interact with Bachchan's digital avatar and get information on its products and services. The use of 3D holograms is not new. Back in 2012, Narendra Modi used a 3D holographic avatar to address people in Gujarat when he was chief minister. Two years later, he spoke to the nation as prime minister from more than 100 locations simultaneously.
AI-powered 3D holograms, however, promise to enhance the engagement. Last month, Amsterdam-based Alicia Framis married an AI 3D hologram to fulfill her need for companionship. Describing the marriage as "a romantic relationship between a human and AI," Framis asserted on her website that "robots and humans will soon become sexual partners" but "the next important step is emotionally connecting humans with AI. Holograms are closer to her emotions than robots."
This story is from the December 20, 2024 edition of Mint Hyderabad.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 20, 2024 edition of Mint Hyderabad.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Nominee Laws at Crossroads: From Trustee to Ownership, A Case for Reforms
The notion of a nominee being a mere trustee complicates the case for asset succession
Zee Ent Q3 profit soars nearly 3-fold
Zee Entertainment Enterprises Ltd clocked a net profit of ₹164 crore for the third quarter ended December, a 180% increase from the ₹58.5 crore a year earlier.
Akasa Air is well-capitalized, path to profitability intact
CEO Dube said the country's two newest airports should help improve its profitability
Declaring pre-existing diseases and timelines: Know the rules
What is the time limit for pre-existing diseases when buying health insurance? Do I need to declare a decade-old hospitalization or illness? I declared an illness from 10 years ago, and the insurer excluded it from the pre-existing conditions list. Is this correct? -Name withheld on request
HDFC Bank walks loan tightrope
DFC Bank Ltd performed well in Q3FY25 but reported a high loan-deposit ratio (LDR) of 98%, indicating less-than-ideal liquidity to cover urgent fund requirements.
CCI Ban on WhatsApp Data-Sharing on Hold
No relief on ₹213 crore fine; experts say order undermines CCI's authority
Inclusive growth key pillar of India's economic blueprint
India will comfortably maintain a 6-8% economic growth rate while keeping inflation under check in the years to come, senior Union railways minister Ashwini Vaishnaw said on Thursday in a statement.
India will clock fastest growth rate: Andhra CM Naidu at Davos
Andhra Pradesh chief minister N. Chandrababu Naidu has said that India's golden era has started and the country will clock the fastest growth rate.
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
RBI Likely to Transfer Another Bumper Payout
The central bank will likely make another windfall payout to the government on account of its intervention in currency markets to stem the decline in the rupee, according to economists.
