Japanese premium footwear brand Onitsuka Tiger, part of Asics Corporation, could consider manufacturing locally in India to accelerate growth, a senior official of the company told Mint.
"Establishing a manufacturing base in India is a strategic move that can significantly accelerate Onitsuka Tiger's growth in the region," Ryoji Shoda, the company's vice-president, said in a virtual interview. "India's market potential for premium footwear and apparel is growing rapidly, and setting up local manufacturing will add value."
Demand for athleisure footwear and apparel has shot up after Covid ended. More footwear brands are drawing a significant share of their business from the category.
Onitsuka Tiger, which set up shop in India in 2010, currently operates 11 stores in the country where it sells premium footwear and apparel.
This story is from the December 31, 2024 edition of Mint Kolkata.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 31, 2024 edition of Mint Kolkata.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
'Little potato' tourism heats up China's northeast
Social media, novels and dramas have helped draw attention to Harbin, a frigid city near the North Korea border
Bringing Past to the Present
A Mint guide to what's happening in and around your city
A luxury seven-seater gets a stylish makeover
The Audi Q7, a car popular among India's film stars, has long been a symbol of luxury and practicality. With its combination of reliability and solid build quality, it has been the go-to seven-seater SUV. I drove one from Germany to India when it was first launched, and it just munches the miles. However, since its debut, the Q7 has faced tough competition and to keep pace, Audi has recently updated it.
Three workplace trends have seen hype overtake the reality
Return-to-office, AI adoption and DEI dumping are all overhyped
In 2025, India must play the role of peacemaker
The New Year has brought a grim reminder of terror as a threat even as war rages in West Asia, Europe and elsewhere. India must push for UN reforms, global principles and peace
Predictions for 2025: It's best to take them with a bucket of salt
It's super easy to make forecasts but the truth is that nobody really knows how things will turn out
India Versus Global: A Balanced Approach for NRI Investors
Rohan, a successful non-resident Indian (NRI) tech professional, believed he was taking the right steps toward financial growth by diversifying his investments.
A 32-Year-Old's Journey From Modest to 10x SIP Investment
An early start, discipline have helped Navi Mumbai woman's portfolio to grow at 21% CAGR
Is Quick Commerce Running Over Kirana?
Kiranas remain sizeable in number, but their footprint and influence on the economy has waned
Should a CA buy professional indemnity insurance?
I am a newly qualified chartered accountant. I would like to start my own practice, which would focus on audit and advisory services. Would it make sense for me to buy professional indemnity insurance? How would it help?
