If you ever found it impossible to sit through a movie and wished you could leave and get your money back, you may be able to do that now. Multiplex chain PVR Inox Ltd will allow people to claim a partial refund if they leave a film midway, as part of efforts to widen audience base and improve movie-going frequency.
But, there's a catch. People will need to pay a 10% premium on the ticket price to get the FLEXI model offer. The multiplex chain will be rolling out this initiative across 170 screens in Delhi and Gurugram in a pilot for select titles and shows.
This story is from the December 21, 2024 edition of Mint New Delhi.
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This story is from the December 21, 2024 edition of Mint New Delhi.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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