Stunned executives at Warner Bros and Universal are predicting their blockbusters Barbie and Oppenheimer will make box office history and clear £200million between them by tonight.
This figure alone would more than cover their entire joint production costs - thanks to an astonishing online phenomenon dubbed "Barbenheimer" - that has inspired cinemagoers worldwide to book seats to see both films on the same day.
A senior studio source said: "Instead of competing, as you'd normally expect, the marketing departments of Warner Bros and Universal now believe their films will each ultimately hit a billion bucks in tandem.
This story is from the July 23, 2023 edition of Sunday Express.
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This story is from the July 23, 2023 edition of Sunday Express.
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