The Qwellers originally began as a duo, who adopted the Qwel It lingo from their previous mentor, Dr Peppa.The duo has since multiplied to an undeniably powerful collective of 10 energetic young men with a shared passion for redefining the confines of South African hip hop, with an unfiltered and authentic approach to the genre.The channel has historically always delivered summer campaigns that are culturally attuned to the pulse on the ground.The partnership between SABC1 and the Qwellers, positions the national broadcaster as a leader in unexpected creative collaborations and an enabler of disruptive expression.“We are thrilled to welcome and introduce ‘Qwell It on a Summer Levol’ to our loyal viewers, who we believe are a vibrant market that is always seeking moments of expression that are rooted in firm community of like-minded individuals,” says marketing manager Dichaba Phalatse.

The Qwellers and SABC1 campaign collaboration

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.