Surat diamond industry set to sparkle once more

FPJ News Service SURAT Surat, the world's largest hub for natural diamond cutting and polishing, is poised to reap significant benefits from the newly announced strategic partnership between the Natural Diamond Council (NDC) and jewellery retailer Jos Alukkas.

This collaboration, designed to elevate the natural diamond industry, aligns perfectly with Surat's stature as a global diamond leader, promising increased awareness, demand, and sustainability in the sector.

The partnership focuses on educating consumers about the unique qualities and ethical sourcing of natural diamonds. Leveraging content creation, workshops, and digital platforms, NDC and Jos Alukkas aim to deepen consumer understanding of the authenticity and value of natural diamonds.

For Surat, this initiative means a broader market for its diamonds, as heightened awareness drives demand among both domestic and international buyers. The city's highly skilled workforce in diamond cutting and polishing is likely to experience a surge in orders, further solidifying its position in the global supply chain.