Early this month, the country lifted some of the strictest pandemic border controls in the world when it removed a 50,000 daily cap on arrivals, reinstated waivers for short-term visas and dropped a rule requiring tourists to visit as part of group tours.
The reopening could not have come quickly enough for the world's third-biggest economy, already reeling from the damage inflicted by coronavirus.
The prime minister, Fumio Kishida, is pinning his hopes on free-spending visitors taking advantage of a weak yen, which recently reached a 32-year low against the dollar, to boost businesses and resurrect Japan's reputation as one of the world's must-see countries. In Gion, a popular neighbourhood in Kyoto, local shop owners greeted the return of tourists with a mixture of optimism and trepidation.
"The last couple of years have been really tough," said Hiroko Inoue, the owner of Furouan, a kimono shop.
"My guess is that sales were less than 1% of those before Covid-19." Just over 500,000 foreign visitors have come to Japan so far this year - a fraction of the 31.8 million who arrived in 2019 while the pandemic forced the government to abandon its goal of 40 million visitors by 2020, the year the Tokyo Olympics was pushed back a year.
This story is from the October 28, 2022 edition of The Guardian Weekly.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 28, 2022 edition of The Guardian Weekly.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
No 298 Bean, cabbage and coconut-milk soup
Deep, sweet heat. A soup that soothes and invigorates simultaneously.
Cottage cheese goes viral: in reluctant praise of a food trend
I was asked recently which food trends I think will take over in 2025.
I'm worried that my teenage son is in a toxic relationship
A year ago, our almost 18-year-old son began seeing a girl, who is a year older than him and is his first \"real\" girlfriend.
BOOKS OF THE MONTH
A roundup of the best recent science fiction, fantasy and horror
Dying words
The Nobel prize winner explores the moment of death and beyond in a probing tale of a fisher living in near solitude
Origin story
We homo sapiens evolved and succeeded when other hominins didn't-but now our expansionist drive is threatening the planet
Glad rags to riches
Sarcastic, self-aware and surprisingly sad, the first volume of Cher's extraordinary memoir mixes hard times with the high life
Sail of the century
Anenigmatic nautical radio bulletin first broadcast 100 years ago, the Shipping Forecast has beguiled and inspired poets, pop stars and listeners worldwide
How does it feel?
A Complete Unknown retells Bob Dylan's explosive rise, but it als resonates with today's toxic fame and politics. The creative team expl their process-and wha the singer made of it all
Jane Austen's enduring legacy lies in her relevance as a foil for modern mores
For some, it will be enough merely to re-read Persuasion, and thence to cry yet again at Captain Wentworth's declaration of utmost love for Anne Elliot.