Sun king? DeSantis's plan to turn all the states into Florida

The title of Governor Ron DeSantis’s book, which he is zealously promoting across the nation, is less important than the subtitle

- David Smith

The Courage to Be Free is a forgettable title shared by a volume by actor and gun rights activist Charlton Heston. But the sub-title, Florida’s Blueprint for America’s Revival, unlocks DeSantis’s national ambitions.

While former US president Donald Trump labours under the frayed slogan of “Make America great again”, DeSantis is building a case to “Make America Florida” – a phrase that appears on caps, flags and other merchandise.

The governor argues that he has made glorious summer in the Sunshine state. If and when he announces a run for US president in 2024, he will claim that he can repeat the formula in state after state across the US. Florida, his theory goes, is an incubator of conservative ideas that work.

DeSantis writes that when he was elected in 2018, there were nearly 300,000 more registered Democrats than Republicans in Florida; by October 2022, there were more than 300,000 more registered Republicans than Democrats.

But the governor’s critics question whether his fixation on culture wars (“Florida is where woke goes to die!”) is quite as popular as it seems. They also contend that, with numerous climatic, economic and social problems, Florida is not quite the paradise that DeSantis likes to portray.