Optimism is not the answer they think it is.
When Kamala Harris's campaign had the most momentum, the core of it was joy. And although the final weeks were dominated by darker warnings of fascism under Donald Trump, Harris returned to the theme of optimism in her final messages, saying they had "brought back the joy".
Senior Labour insiders are privately scathing about those tactics. "The final days were a parade of celebrities in the middle of a cost of living crisis," said one. Another described the Democrats as "running on vibes rather than an argument".
This story is from the November 11, 2024 edition of The Guardian.
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This story is from the November 11, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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