Beckham takes £28m payout from personal brand empire
The Guardian|December 31, 2024
David Beckham has received £28m in dividends from his personal brand empire, as new commercial tie-ups with brands such as Stella Artois and Boss helped offset losses at his TV production studio.
Rob Davies
Beckham takes £28m payout from personal brand empire

The former England footballer sold a 55% stake in his businesses in 2022 to Authentic Brands for £200m. The US firm owns the rights to the images of Muhammad Ali and Elvis Presley, as well as labels such as Reebok and Hunter, which makes wellies.

Accounts for his holding company, DRJB Holdings, revealed yesterday that it had approved $124m (£99m) of dividend payouts since the deal was signed. Beckham, who retired from professional football in 2013, is understood to have been entitled to £28m of the payouts.

This story is from the December 31, 2024 edition of The Guardian.

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This story is from the December 31, 2024 edition of The Guardian.

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