End of the Eras Taylor Swift's epic $2bn tour finally comes to a close
The Guardian|December 10, 2024
By now, nearly 21 months after Taylor Swift launched what would become the highest-grossing tour of all time, you could be forgiven for thinking both "wait, Taylor Swift is still on the Eras Tour?" or that the globe-spanning, headline-dominating, literally seismic show would go on forever.
Adrian Horton
End of the Eras Taylor Swift's epic $2bn tour finally comes to a close

After all, the Eras era has spanned an epoch, at least in ever-quickening internet time. But after 149 shows, 10-plus million fans and several pop cultural takeovers, the Eras tour reached the end of its road in fittingly rainy Vancouver, having become the highest-grossing tour of all time at more than $2bn (£1.6bn).

Not that you would know it from downtown, which - like every city before it in the US, Australia, Asia, Europe and finally Canada - morphed into a temporary mecca for hundreds of thousands of sequined, jubilant Swifties.

Much has been said about how the Eras tour became its own two-year economic stimulus, but it is still staggering to witness Swiftonomics in person. According to the unscientific estimate of a US border agent who asked me how Taylor was before even looking at my passport, "99.5%" of vehicles crossing between the US and Canada this weekend were heading to and from the three shows. Light-up lyrics adorned the streets leading to BC Place; you could not go to a Starbucks in town without seeing women in Eras tour merchandise.

"The energy is just... I think everybody is feeling it," said Maline Davis, 27, of St Louis, Missouri, at a loss for words over the last show. "This is a once-in-a-lifetime experience. I just don't know that this will happen again."

This story is from the December 10, 2024 edition of The Guardian.

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This story is from the December 10, 2024 edition of The Guardian.

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