The exodus has coincided with the exit of prominent figures such as film-makers Guillermo del Toro and Mike Flanagan, and the actors Quinta Brunson and Mark Hamill. Others, such as the Democrat politician Alexandria Ocasio-Cortez, have maintained their X accounts but have begun posting more regularly on Bluesky.
According to the digital market intelligence firm Similarweb, the number of daily active US users on X has dropped by 8.4% since early October, from 32.3 million to 29.6 million.
The number of Bluesky users has risen by 1,064%, from 254,500 to roughly 2.7 million since 6 October.
The increase started slowly, but became more noticeable when Musk assumed control of the X handle @america to promote his Donald Trump-supporting Super Pac and began regularly posting in favour of the former and future president.
This story is from the December 11, 2024 edition of The Guardian.
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This story is from the December 11, 2024 edition of The Guardian.
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