City taxi firm rebrands its app as Uber arrives
The Herald|December 26, 2024
A LONG-established Plymouth taxi company rebranding and launching a new booking app as two new is app-based taxi firms get the green light to operate in the city.
ANITA MERRITT

Last month, Plymouth City Council's licensing committee unanimously approved applications from Uber and Smartzi to operate in the city.

It's the first place in Devon Uber has expanded into.

Taxifirst has now confirmed its name is changing to 'Take Me Plymouth' and will be offering a new modernised service, which will include a new, user-friendly app, while still having the option to call the original Taxifirst numbers. The rebrand also introduces fixed fares for journeys, giving customers clarity on costs before their ride begins, with only minor adjustments for unexpected traffic delays.

This story is from the December 26, 2024 edition of The Herald.

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This story is from the December 26, 2024 edition of The Herald.

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