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So, what happens when we remove that individualised, expert-led process? AI has been employed by high-end laboratories to craft fragrances with mass appeal - a paradoxical notion given our views on choosing them. Perhaps that's where Prada got the name for its latest fragrance, Paradoxe Virtual Flower, which was created with AI to capture the "true scent" of jasmine.
This story is from the October 31, 2024 edition of The London Standard.
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This story is from the October 31, 2024 edition of The London Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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