IN the growing tussle between India's largest airline IndiGo and homegrown auto major Mahindra & Mahindra (M&M) over the use of code '6e', the latter on Saturday said it will contest the brand rights of 'BE 6e' in court. For the time being, Mahindra has decided to name its electric sports utility vehicle as 'BE 6' from the disputed nameplate 'BE 6e'.
"We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors," said M&M in a statement on Saturday.
It added, "We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e."
This story is from the December 08, 2024 edition of The New Indian Express Hyderabad.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 08, 2024 edition of The New Indian Express Hyderabad.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
With God's Grace, Kushi 2 Might Happen
Ahead of the release of his upcoming film, Game Changer, SJ Suryah speaks about the film, Ram Charan, Pawan Kalyan, Kushi 2 and more
Independent films under siege
AST year was packed for Sikhya Entertainment producers Guneet Monga and Achin Jain.
Kaho Naa... Pyaar Hai to re-release on this date
ULTIPLEX chain PVR INOX on Monday said it is set to re-release Hrithik Roshan's debut film Kaho Naa... Pyaar Hai to mark its 25th anniversary on January 10, coinciding with the actor's birthday.
All We Imagine As Light loses at Golden Globes 2025
AYAL Kapadia's All We Imagine As Light, which has been grabbing several accolades across the globe, lost out on the prestigious Golden Globes as Jacques Audiard's Emilia Perez took home the Best Foreign Language Film award.
Growing roots of an urban home
\"USED to be like many urban people, dreaming of moving to the mountains, owning an acre of land, and growing food,\" muses Anita Tikoo,
Don't Stress Out to Avoid Rapid Ageing, Comorbidities
FOR six months, Akshay (name changed), an expat in Dubai, had been experiencing abdominal bloating sensation, pain in the abdomen, and constipation.
Earning laughs, one city at a time
In a candid conversation with CE, Rajat Chauhan talks about his journey, Hyderabad, challenges and more
India Needs Stem Cell Donor Registry
Childhood cancer remains a significant global health challenge, with over three lakh new cases reported annually.
HMPV is mild and non-fatal
NO CAUSE FOR PANIC
Raising the bar pays off for hockey coach Sangwan
A SNUB can either break one down or spur the individual on to scale new heights. Unfortunately, a majority of people end up heartbroken. But a better future awaits those who manage to swallow the bitter pill. Haryana hockey coach Sandeep Sangwan falls under the second category.
