This decision, which removes the previous cap of 100 million users, opens the door for over 500 million WhatsApp users in India to access the platform's payment features. In simple terms, more users can now avail this payment app.
Here's how this decision will benefit Indian customers:
Previous restrictions
Before this move, WhatsApp Payments had been restricted in terms of how many users could access it. The rollout was cautious, starting with a cap of 40 million users in 2020. This was later increased to 100 million users in 2022. These restrictions were put in place by NPCI due to concerns over market concentration in India's rapidly growing digital payments sector.
Why is it a big deal for Meta?
This story is from the January 03, 2025 edition of The New Indian Express.
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This story is from the January 03, 2025 edition of The New Indian Express.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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