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Gucci Celebrates the Lunar New Year with Ni Ni and Xiao Zhan
The Philippine Star|January 29, 2025
Gucci celebrates the Lunar New Year with a new campaign featuring global brand ambassadors Ni Ni and Xiao Zhan, paying tribute to family, tradition, and the symbolic renewal of the Year of the Snake.
Gucci Celebrates the Lunar New Year with Ni Ni and Xiao Zhan

Through the vision of creative director Sabato De Sarno, the campaign captures a heartfelt moment shared between two families. Framed through a window that connects their worlds, a fleeting glimpse becomes a genuine reminder of the bonds that endure as time flows.

Reflecting on the campaign, Ni Ni shared: "The Year of Snake is just approaching, and the serpent is a deeply-rooted motif of Gucci. The 2025 Lunar New Year selection is adorable, which combines the elegant shape of serpent with agility. The story of reunion in the campaign which I am featured in another time conveys festive wishes as warm and memorable."

This story is from the January 29, 2025 edition of The Philippine Star.

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Gucci Celebrates the Lunar New Year with Ni Ni and Xiao Zhan
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This story is from the January 29, 2025 edition of The Philippine Star.

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