HOSPITAL PLAYLIST'S UJU'S FAVE EGG SANDWICH IS FINALLY HERE!

Watching K-Dramas not only guarantees to tug at your heart-strings but can also induce hunger, what with the most tempting and appetizing array of Korean food and delicacies you see on your screen.

- LAI S. REYES

Watching K-Dramas not only guarantees to tug at your heart-strings but can also induce hunger, what with the most tempting and appetizing array of Korean food and delicacies you see on your screen. But for entrepreneur Steward Lee Ong, president of Salt and Butter Group, it can also lead to a business venture.

"Like many of you, I'm also a K-Pop and K-Drama fanatic," he shares. And after watching that scene on Hospital Playlist, where the adorable Uju (Kim Jun) was enjoying his fave egg sandwich, Stewart spent the next few days suffering from post-drama cravings.

"Natakam talaga ako doon," he says with an impish grin. "Also, a store that specializes in egg sandwiches piqued my curiosity. So right after the pandemic, I went to Seoul and dined at Eggdrop - straight from the airport."

Needless to say, it was love at first bite for Stewart. "And that's when I decided to bring Eggdrop to the Philippines," he declares.

FRESH DROP: EGG SANDWICHES WITH A DRAMATIC TWIST

Eggdrop is a Korean brand that specializes in fluffy-as-clouds gourmet egg sandwiches with delish fillings. The brand's exposure to K-Dramas, K-Pop culture, and mukbang channels has only increased its global appeal.

In the Philippines, the egg drop trend started in the midst of the pandemic, with several stores selling their own versions.