The group said that Jollibee, Mang Inasal, and Chowking were recognized as the top three most valuable restaurant brands in Brand Finance's ASEAN 500 2024 report.
Its flagship brand, Jollibee, saw a 51-percent surge in brand value to $2.3 billion, making it the most valuable restaurant brand in ASEAN.
Overall, Jollibee secured the 23rd spot among the region's most valuable brands across categories.
The group attributed Jollibee's increasing brand value and strength to its commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability.
Mang Inasal, Jollibee Group's casual dining brand, meanwhile, was recognized as ASEAN's fastest-growing brand for 2024 across categories.
This story is from the December 18, 2024 edition of The Philippine Star.
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This story is from the December 18, 2024 edition of The Philippine Star.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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