Furgonomics: Indian elegance meets futuristic design

Good design that is rooted in traditional craftsmanship while integrating futuristic technology and modern silhouettes is rare to come by.

However, product design brand Furgonomics does exactly that. Committed to delivering handcrafted luxury for urban spaces made by local artisans, Furgonomics has firmly cemented a place for itself in the Indian market. They primarily cater to residential, commercial and hospitality projects, and boast a collaborative practice that isn't limited to craft in its purest form, but also embraces an amalgamation of different art forms. For this, they work with a number of artists, weavers, and craftspeople who are adept at combining their expertise with cutting-edge technology.

Furgonomics is an offshoot of Untitled Design, a New Delhi-based awardwinning multidisciplinary design practice in the sphere of architecture and interior design. It was founded by Amrita Guha and Joya Nandurdikar in 2022. "The name represents the firm's ethos - integrating artistry with ergonomic principles to deliver unparalleled product design solutions," share the founders.

Guha began her design journey after completing a degree in interior design at Vaastu Kala Academy, New Delhi. She also earned a Diploma in advanced interior design from Rachna Sansad Academy of Architecture, Mumbai. Nandurdikar has a Diploma in interior design from Delhi Administration, which she believes has been instrumental in shaping her career. She also holds a BA (Hons) degree from Delhi University.