CLAIMING THE MORAL HIGH GROUND DOESN'T NECESSARILY MAKE YOU GOOD
BBC Science Focus|New Year 2024
Subconscious processes in the brain can convince us we're being good, even when we're not
DR DEAN BURNETT
CLAIMING THE MORAL HIGH GROUND DOESN'T NECESSARILY MAKE YOU GOOD

Here's something that's surprisingly common: people who strongly espouse moral or noble ideals, but regularly use them to justify attacking and mistreating others - something which is surely neither moral nor noble.

Isn't this inconsistent? How can someone loudly insist they're a good person while behaving in ways that totally contradict this, without mentally shortcircuiting in some way? The answer is that there are many psychological and neurological processes that allow people to engage in this behaviour that, for want of a better label, we'll call 'virtue bullying'.

A lot of virtue bullying could be seen as virtual bullying, which is to say it's a lot easier online.

We've all seen Facebook posts that make some simple, morally solid claim, such as "Cancer is bad", or "I support victims of [latest disaster]", which are then followed by something like "Share if you agree. I bet 97 per cent of you won't." 

Such posts are basically saying, "I'm a good, moral person... and I'll manipulate you and malign your character until you agree." This isn't the behaviour of a good person.

But it's not internet-specific. Wanting to protect children is a good, moral aim, but consider all the books and shows banned or attacked in the US under the guise of protecting children.

This story is from the New Year 2024 edition of BBC Science Focus.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the New Year 2024 edition of BBC Science Focus.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BBC SCIENCE FOCUSView All
EYE OPENER
BBC Science Focus

EYE OPENER

Though this might not be what you see on a typical Valentine's Day card, it is what the human heart actually looks like.

time-read
2 mins  |
January 2025
Your skin has its own immune system
BBC Science Focus

Your skin has its own immune system

New, needle-free vaccines could target the skin directly

time-read
4 mins  |
January 2025
Scientists make major quantum teleportation breakthrough
BBC Science Focus

Scientists make major quantum teleportation breakthrough

\"Nobody thought it was possible,\" say the researchers

time-read
2 mins  |
January 2025
THE WORST IDEAS OF THE 21ST CENTURY
BBC Science Focus

THE WORST IDEAS OF THE 21ST CENTURY

NOT ALL IDEAS CAN BE HITS. ALONGSIDE GROUND-BREAKING INNOVATIONS, 21ST-CENTURY SCIENTISTS HAVE HELMED THEIR SHARE OF WILD TECH FLOPS, DUBIOUS THEORIES AND OVERHYPED BREAKTHROUGHS. HERE ARE THE BIGGEST TO FORGET

time-read
6 mins  |
January 2025
10 IDEAS THAT WILL SHAPE YOUR NEXT 25 YEARS
BBC Science Focus

10 IDEAS THAT WILL SHAPE YOUR NEXT 25 YEARS

Predicting the future is considered a fool's game. But it's one many of us like to play.

time-read
3 mins  |
January 2025
THE BIGGEST BREAKTHROUGHS OF THE CENTURY
BBC Science Focus

THE BIGGEST BREAKTHROUGHS OF THE CENTURY

We're a quarter of the way into the new century. To mark this milestone, we asked the UK's top minds to highlight some of the game-changing scientific breakthroughs shaping our world since the year 2000

time-read
3 mins  |
January 2025
DO THE SCIENCE COGNITIVE SHUFFLE
BBC Science Focus

DO THE SCIENCE COGNITIVE SHUFFLE

Trouble sleeping? A lot on your mind? Use this trick and sedate your synapses

time-read
3 mins  |
January 2025
WHAT DETERMINES HOW MANY ABS I CAN GET?
BBC Science Focus

WHAT DETERMINES HOW MANY ABS I CAN GET?

Assuming you're a human being, you have exactly the same number of abs as everybody else: two.

time-read
2 mins  |
January 2025
HOW CAN I IDENTIFY MY PSYCHOLOGICAL BLIND SPOT?
BBC Science Focus

HOW CAN I IDENTIFY MY PSYCHOLOGICAL BLIND SPOT?

In the 1950s two American psychologists, Joseph Luft and Harrington Ingham, proposed a way of thinking about psychological blind spots - things you don't know about yourself - that they called the 'Johari Window' (the term is a combination of their first names).

time-read
2 mins  |
January 2025
How can I change my personality?
BBC Science Focus

How can I change my personality?

Want to become more confident, extroverted or assertive? Science shows that with a few simple changes, you can unlock your best self

time-read
5 mins  |
January 2025