Augmented Reality Glasses

Reshaping What's Real

- Chris Mellides

Augmented reality (AR) glasses rely on the use of digital imagery and animations to enhance the wearer’s environment by blending artificial elements with the real world. While AR is commonly used by consumers on their mobile devices, AR glasses are being widely used in corporate settings as a training tool and have improved efficiently across several different industries.

What Exactly Are Augmented Glasses?

Far from a passing fad or a simple flight of fancy, augmented reality (AR) glasses are showing a good deal of promise in today’s tech space. Consumers who are using AR applications on their tablets and smartphones make up a smaller demographic when compared to the larger adoption rates seen by businesses that primarily use AR for instructional tools and employee training.

Augmented reality merges real-world environments with digital enhancements that make artificially created images and animations appear indistinguishable from our actual world.

Average consumers commonly use augmented reality technologies on their mobile devices through face filter applications and instances where they can select their physical attributes to create gaming characters representing them in the digital world.

Some experts believe that while AR in smartphones and tablets may currently be perceived as a novelty, it is in fact stoking public interest and preparing us for the advances that have yet to come.

Perhaps one of the world’s biggest proponents of AR is Tom Emrich, who started working in the AR space in 2009 and has provided strategic direction in emerging technologies for several brands and organizations over the years he’s been active in the industry.