But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.
Avi Israeli, a dentist and owner of Sage Dental in Wall, N.J., with 15 staffers, said his business has been targeted by fake and erroneous reviews by people with no connection to his office. In addition, people from other states have confused his practice with a chain with a similar name, and post inaccurate reviews that are hard to get removed.
“They have significantly tarnished our reputation, and are unfortunately very difficult, and costly, to get removed,” he said.
In an effort to combat the problem, the Federal Trade Commission is cracking down on those who perpetuate fake reviews online. It issued a final rule that bans their sale or purchase and allows the agency to seek civil penalties against knowing violators.
This story is from the August 30, 2024 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 30, 2024 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
JAPAN'S NISSAN RESHUFFLES MANAGEMENT TO FIX ITS MONEY-LOSING BUSINESS
Embattled Japanese automaker Nissan has tapped Jeremie Papin, who was overseeing its U.S. operations, as its chief financial officer in a major management reshuffle billed as key to a turnaround.
AUSTRALIA PLANS TO TAX DIGITAL PLATFORMS THAT DON'T PAY FOR NEWS
The Australian government said it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations.
NEARLY HALF OF US TEENS ARE ONLINE 'CONSTANTLY,' PEW REPORT FINDS
Nearly half of American teenagers say they are online “constantly” despite concerns about the effects of social media and smartphones on their mental health, according to a new report published by the Pew Research Center.
EPA AWARDS $135 MILLION TO CALIFORNIA TO PHASE OUT BIG DIESEL TRUCKS
The Environmental Protection Agency is awarding $135 million in grants to fund 13 projects in California to help the state wean off fossil fuels and phase out big rigs that run on diesel.
MUSK SAYS US IS DEMANDING HE PAY PENALTY OVER DISCLOSURES OF HIS TWITTER STOCK PURCHASES
Elon Musk says the Securities and Exchange Commission wants him to pay a penalty or face charges involving what he disclosed or failed to disclose - about his purchases of Twitter stock before he bought the social media platform in 2022.
US HIKES TARIFFS ON IMPORTS OF CHINESE SOLAR WAFERS.POLYSILICON AND TUNGSTEN PRODUCTS
The Biden administration plans to raise tariffs on solar wafers, polysilicon and some tungsten products from China to protect U.S. clean energy businesses.
TECH TIP: HOW TO PROTECT YOUR COMMUNICATIONS THROUGH ENCRYPTION
After a sprawling hacking campaign exposed the communications of an unknown number of Americans, U.S. cybersecurity officials are advising people to use encryption in their communications.
OPENAI'S LEGAL BATTLE WITH ELON MUSK REVEALS INTERNAL TURMOIL OVER AVOIDING AI 'DICTATORSHIP'
A 7-year-old rivalry between tech leaders Elon Musk and Sam Altman over who should run OpenAI and prevent an artificial intelligence “dictatorship” is now heading to a federal judge as Musk seeks to halt the ChatGPT maker’s ongoing shift into a for-profit company.
A NEW NEUTRINO DETECTOR IN CHINA AIMS TO SPOT MYSTERIOUS GHOST PARTICLES LURKING AROUND US
Underneath a granite hill in southern China, a massive detector is nearly complete that will sniff out the mysterious ghost particles lurking around us.
ELON MUSK WANTS TO TURN SPACEX'S STARBASE SITE INTO A TEXAS CITY
SpaceX is launching a new mission: making its Starbase site a new Texas city.
