But Jeide was performing his aquatic acrobatics behind a different breed of boat — one powered by electricity instead of gasoline. Unencumbered by the din and acrid smell of a combustion engine, the boat’s passengers could chat with Jeide as he surfed behind them while they savored the afternoon breeze wafting along the river.
“It’s like a playground back there, you feel like you could just ride all day,” exclaimed Jeide, part of the sales team at Arc Boats, a 3-year-old startup embarking on a voyage to electrify the waters in the same way that Tesla led the charge to electrify the roads.
As Tesla did with its first car 16 years ago, Arc Boats is starting with luxurious vessels likely to appeal to a small and affluent audience that isn’t reluctant to spend large sums of money to own the latest advances in technology.
They’re people like Jonathan Coon, a self-proclaimed geek who got rich after starting 1-800 Contacts in his college dorm room back in the 1990s and can afford to splurge on the sleek, high-powered vessels that Arc Boats is designing and building.
After spending more than $300,000 on a luxury cruiser called Arc One a couple of years ago, Coon is forking over another $258,000 to become the first customer in line to get Arc Sport — a model made for popular aquatic pastimes such as wakeboarding and water skiing.
It’s something that Coon wouldn’t have considered buying just a few years ago after renting gas-powered boats and riding on the gas-powered boats of friends and hearing about all the hassles that went into maintaining them, along with the cost to fuel up vessels that usually only get a few miles per gallon.
This story is from the AppleMagazine #671 edition of AppleMagazine.
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This story is from the AppleMagazine #671 edition of AppleMagazine.
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