Strengthening Partners for Growth

Harsh Vaishnav, Head, Channels, Nutanix India and SAARC on the partner strategy of Nutanix in India

- DR ARCHANA VERMA

What are the new strategies for partners’ expansion of Nutanix in India?

At Nutanix, we’re continuously enhancing our approach to support partners in the Indian market through a comprehensive strategy. We focus on strengthening existing partnerships by promoting specialization and establishing dedicated business units. This enables partners to offer tailored solutions while aligning with emerging trends like subscription-based IT consumption models, hybrid cloud solutions, and automation tools. By providing relevant solutions, we empower partners to meet evolving market needs. Additionally, we’re intensifying efforts to empower partners through regular communication channels and tailored programs, aiming to foster a robust partner ecosystem in India.

How do you plan to help your partners achieve business growth?

We empower our partners with greater control over the sales cycle, fostering stronger customer relationships and showcasing their expertise in Nutanix solutions. To support this partner-centric approach, we’ve rolled out several initiatives –

• Revamped Partner Programme (Elevate) – We offer a partner programme that provides resources, training and incentives designed to help partners grow their Nutanix business.